All types are welcome at the Million Dollar Cowboy Bar. Anyone familiar with the famous “bucking bronco” neon sign knows it is typically oriented east to west, perpendicular to Cache Drive. On May 24, during the bar’s grand-reopening party to celebrate renovations and restorations, the sign began again rotating for the first time since 1972. The bucking bronco pre-dates the Town of Jackson’s ordinance that now prohibit moveable signage, so the bar was given grandfather status to get the sign rotating again so long as it moved slowly.
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